ASOS, or As Seen on Screen, is an online fashion retailer that was founded in 2000 by Nick Robertson and Quentin Griffiths. Based in London, the company has quickly become one of the leading players in the fashion industry, offering a wide range of clothing, accessories, and beauty products for men and women.
One of the things that sets ASOS apart from other retailers is its focus on providing an inclusive shopping experience. The company offers a range of sizes, from petite to plus, and features models of all shapes and sizes in its marketing campaigns. ASOS is also committed to sustainability, with a number of initiatives in place to reduce its environmental impact.
One of the standout features of the ASOS website is its use of technology to enhance the shopping experience. Customers can use the site’s virtual fitting room feature to see how items will look on their own body shape, and can also use the site’s “outfit builder” to create custom looks. ASOS also has a strong presence on social media, with a number of fashion influencers collaborating with the brand to promote its products.
In addition to its online retail operations, ASOS also has a number of physical stores, including a flagship store in London’s Oxford Street. The company has also expanded internationally, with a strong presence in countries such as the United States, France, and Germany.
ASOS has received numerous awards over the years, including being named the “Best Online Retailer” at the British Fashion Awards in 2010 and 2011. The company has also been recognized for its commitment to sustainability, winning the “Best Sustainable Online Retailer” award at the Drapers Digital Awards in 2020.
ASOS is a leading player in the fashion industry, with a strong commitment to inclusivity, sustainability, and technology. Its wide range of products and innovative online shopping experience make it a go-to destination for fashion-conscious consumers around the world.
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